Ad ROI & Engagement Checklist - Soulwise Media

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Ad ROI & Engagement Checklist

Use this checklist to ensure the commercial is captivating, conversion-focused, and positioned to deliver ROI:

Project Name

*

The first 3–5 seconds clearly grab attention.

*

Yes

No

A strong visual, intriguing question, or bold statement is used.

*

Yes

No

The ad focuses on one main idea or benefit rather than too many points.

*

Yes

No

The content makes an emotional connection (problem, transformation, benefit).

*

Yes

No

A clear CTA is included (e.g., “Visit our site,” “Book now,” “Learn more”).

*

Yes

No

The CTA is placed in a way that’s easy to see and follow.

*

Yes

No

The video uses a simple narrative arc: problem → solution → outcome.

*

Yes

No

The commercial stays concise while delivering impact (15–60 seconds for most ads).

*

Yes

No

Professional lighting, audio, and composition—no distracting elements.

*

Yes

No

Visuals align with the brand’s identity and tone.

*

Yes

No

Versions are prepared for each platform where the ad will run (vertical, square, landscape).

*

Yes

No

N/A

Clear brand presence visible early in the video.

*

Yes

No

Captions included for viewers watching without sound (important on social).

*

Yes

No

Bonus: Consider multiple variations (A/B test hooks, CTAs) to improve results.

Yes

No

N/A

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