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Ad Planning Questionnaire
 
Company / Brand Name:
*
Contact Name & Role:
*
Email / Phone:
*
Project Title:
*
Deadline for Final Delivery:
What is the main goal of this commercial?
*
Brand awareness
Lead generation
Product sales
Event promotion
Fundraising
Other
What action do you want viewers to take after watching?
*
Select option
Visit website
Sign up / register
Call / contact
Purchase a product
Share on social
Other
What does success look like for this video?
*
Who is your ideal viewer?
*
Where will this video be shown?
*
YouTube
Instagram
Facebook
LinkedIn
Website
TV
Other
In one sentence, what is the core message of this commercial?
*
What problem does your product/service solve for the audience?
*
What emotion or feeling should the video evoke?
What style are you aiming for?
*
Select option
Cinematic / storytelling
Testimonial / customer story
Product demo
Behind the scenes
Explainer
Other
What tone should the video have?
*
Select option
Warm & authentic
Bold & energetic
Calm & professional
Humorous
Serious / authoritative
Are there existing brand assets to incorporate?
*
Logos
Colour palette
Fonts
Music preferences
Past video references (links)
Orther
Where will filming take place?
Will talent or spokespeople be on camera?
*
Select option
Yes
No
(If yes, let us know if you need assistance with scripting)
Are there legal or brand compliance requirements?
Budget & Resources
*
Submit
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